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This was the first testimonial advertisement (new strategy) released in the US and Canada. It incorporated new branding and the first use of a QR code tied to a landing page. I worked with our in house design and web teams, the customer and our outsourced media planner to develop and place.

With the exception of this trade ad, my time was focused on ideation and development of marketing material content for MyQ technology.

 

Projects included:

  • Brand messaging

  • MyQ language

  • Sell sheets

  • Brochures

  • eBlasts

  • Product bulletins

  • Booth signage

  • Video scripts

  • Radio scripts

  • Packaging

  • Newspaper ads

  • Press releases

  • Sales letters

  • Dealer letters

  • Consumer talking points

  • Launch kits

  • Direct mail

  • Website

  • Social media

  • Presentations

  • PR/event campaigns

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