Blogs were a core thought leadership content strategy designed to increase brand awareness and drive traffic to our site by talking about industry trends with an indirect tie to how we solved for the challenges faced. Working very closely with our Industry Principals, SMEs and SEO specialist, we gained incredible traction over the years. The quarterly goal was 2 blogs with videos per target industry.

I was hands on content developer for the Consumer Products target market while overseeing and editing all content for 7 additional markets including retail, life sciences, wholesale distribution, automotive, rights & royalties and more.

​

All content was planned in alignment with the needs of our EMEA sales and marketing team. 
 

To read the consumer products blogs and see the videos: https://www.vistex.com/blog/consumer-products/